Vivo @vivo released their X21 phone with a new color, Night Purple. Vivo collaborated with Grazia @红秀GRAZIA to create a Vivo X21 Night Purple themed party on The Bund in Shanghai. Vivo invited fashion KOLs @赤坂沙世, @CherryGun陈星如 ,@张家衣, @Nikki-Min, and @AvaFoo and the star @周冬雨 to endorse the X21’s new color edition. Vivo’s WeChat Index increased by 223.96% on the day of the X21 pre-order launch, and the campaign’s Weibo hashtag #X21 紫成一派# tracked 62M impressions and 60K discussions.
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