L’Oreal little demon gold lipstick

/L’Oreal little demon gold lipstick

L’Oreal little demon gold lipstick

L’Oreal collaborated with several dozen Weibo and RED beauty KOLs for the launch of little demon gold lipstick. Participating KOLs like @小猪姐姐zz, @Ruby幼熙, and @大洁哥_Jane added the lipstick to standard make tutorials. Among participating KOLs, @仇仇-qiuqiu had the highest fan interaction rate of 0.66%. In her makeup tutorial, she recreated a famous Chinese celebrity. And to amplify the post, she ran a gift lottery. L’Oreal’s Weibo campaign hashtag #欧莱雅小妖金唇膏# tracked over 11M impressions.

By | 2020-07-07T11:20:49+00:00 July 7th, 2020|0 Comments