Last weekend, Hong Kong’s leading fashion brand AAPE @aapestore sponsored the SpongeBob Run @SpongeBobRun fitness event and concert in Shanghai. The 4km run was followed up by live performances by the popular Chinese hip-hop group @红花会_Official and Taiwan jazz artist @李科穎. AAPE invited 10 KOLs from across the country to run at the event, including @傅沛MelilimFu, @庞莹, @顾义伟_Gyw, @刘欣洁_FOX, @吴佳Yeah, @李怡霖-李10, @MuYi_木易, and @阿布_BXQ. Hashtag #spongebobrun上海站# tracked 376K impressions and 599 discussions on Weibo.
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