Co-branded Fragrance Series From Zara and Jo Malone

This summer, Zara and Jo Malone launched a co-branded fragrance series called Zara Emotions.

Campaign analysis:

• More than 70 KOLs participated in the Zara Emotions promotional campaign.
• Mega KOL @李佳琦Austin Weibo live-stream accounted for almost 20% of the campaign’s total media value.
• Sixty-six percent of the collaborating KOLs’ engagement exceeded their average engagement rate from the past three months.
• The campaign’s Weibo hashtag #ZaraEmotions# has tracked more than 28.07M impressions.