Co-branded Fragrance Series From Zara and Jo Malone

/Co-branded Fragrance Series From Zara and Jo Malone

Co-branded Fragrance Series From Zara and Jo Malone

This summer, Zara and Jo Malone launched a co-branded fragrance series called Zara Emotions.

Campaign analysis:

  • More than 70 KOLs participated in the Zara Emotions promotional campaign.
  • Mega KOL @李佳琦Austin Weibo live-stream accounted for almost 20% of the campaign’s total media value.
  • Sixty-six percent of the collaborating KOLs’ engagement exceeded their average engagement rate from the past three months.
  • The campaign’s Weibo hashtag #ZaraEmotions# has tracked more than 28.07M impressions.
By | 2020-09-14T10:33:20+00:00 September 14th, 2020|0 Comments

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