Chanel released its new line of perfume, COCO MADEMOISELLE, aimed at creating an intimate atmosphere with luscious fragrances.
- The literary style of KOL postings for this campaign is veiled and slightly mysterious, and each post mentions the phrase “intimate moments”.
- Approximately 30 KOLs from the makeup and fashion categories collaborated to post promotional articles on Weibo and Xiaohongshu.
- Among all KOL posts, @彭特务‘s prize raffle video received the highest number of fan interactions and media value with more than 1M fan engagements.
- The campaign’s Weibo hashtag #可可小姐# tracked more than 70M impressions.