Chanel New Perfume

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Chanel New Perfume

Chanel released its new line of perfume, COCO MADEMOISELLE, aimed at creating an intimate atmosphere with luscious fragrances.

  • The literary style of KOL postings for this campaign is veiled and slightly mysterious, and each post mentions the phrase “intimate moments”.
  • Approximately 30 KOLs from the makeup and fashion categories collaborated to post promotional articles on Weibo and Xiaohongshu.
  • Among all KOL posts, @彭特务‘s prize raffle video received the highest number of fan interactions and media value with more than 1M fan engagements.
  • The campaign’s Weibo hashtag #可可小姐# tracked more than 70M impressions.
By |2020-11-06T11:43:31+08:00November 5th, 2020|0 Comments

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