Under Armour invited six KOLs, including @腕力魏思澄, @帅soserious, and @吴悠morefree, to attend its Sports Development Summit and produce content to promote the event. @jessie被注册了, @G僧东, and @魔兽申驰 were featured in Under Armour’s film “Personal Trainer Wrestling”. Under Armour also launched a contest with Run @悦跑圈 called 18 Thousand Mile Challenge. @James赵健康 and @金源211 promoted the 18 Thousand Mile Challenge. The campaign’s Weibo hashtag #有我就没完# tracked over 180M impressions.