In a product launch campaign, KATE announced @深夜徐老师 and @Kakakaoo- as the brand’s new China ambassadors. KATE also collaborated with cartoonist @LAIMO來貘_Cherng, who created funky GIFs with his signature character. KATE’s official Weibo account reposted six KOLs’ posts, including @王柠萌, and @陈金夕口. The campaign’s Weibo hashtag #拒绝扁平# tracked more than 43M impressions.
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