Mid last year, Biotherm released its Aquapower Fermented Clear Essence. The brand invited Lay Zhang to shoot a series of promotional videos. Chinese basketball player’s @郭艾伦 and @王哲林Change promoted the product on their social accounts. In June 2019, Biotherm cooperated with @QGhappy LOL team and brand ambassador @冯提莫at an offline event in Chengdu Wangfujing and Seg International Shopping Mall. @我的旅行小马甲, @仙女鹿娇娇, @妙琳Yukiki, and other KOLs promoted the product by testing it on their boyfriends. The campaign’s Weibo hashtag #开启高能模式# tracked over 83M views.
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