FENDI recently hosted its FF Reloaded Fashion Music Party in Shanghai. The event featured FENDI’s FF Reloaded capsule series and rapper Jackson Wang’s hit iTunes song “Fendiman”. JD.com also celebrated as FENDI has become one of the latest brands to join its luxury shopping platform TOPLIFE. Fashion bloggers @gogoboi, @吉良先生, @Dipsy迪西, @Becky贝七 and other well-known influencers attended the party. FENDI’s marketing campaign Weibo hashtag #FFreloaded# has tracked 45.7 impressions and 1M discussions. FENDI keyword mentions on WeChat’s Index has risen more than 380% MoM.