Theragun released the Theragun Mini

Theragun released the Theragun Mini, its pocket-sized 4th generation percussive therapy deep tissue muscle treatment massage gun.

Campaign analysis:

• KOLs’ posts focused on the importance of relaxation after working out.
• The campaign included a wide range of KOL categories, including entertainment, mommy baby, skincare, and of course, fitness.
• Unfortunately, only 35% of the collaborating KOLs’ engagement exceeded their average engagement rate over the past three months.