Levi’s

Last week, @Levi’s celebrated the 144th anniversary of its iconic 501 Jeans. In tribute to this milestone, the legendary denim label promoted a limited edition 501 jean in an O2O live-streaming campaign with Tmall. Big-name musicians like @李荣浩 were invited to @MAOLivehouse in Shanghai to throw a party for American denim lovers. KOL’s promoting Levi’s 501 anniversary generated more than ¥2m yuan in social media value.