Perfect Diary cooperated with @李佳琦Austin to launch its new Stiletto lipstick product line, inspired by the shape of thin high heels, designed to reflect feminine power through their lipstick.
- The KOLs participating in the activities were distributed across Weibo, RED, WeChat, Douyin and Bilibili. A wide range of KOLs were invited.
- The brand required KOLs to promote the main colour of the brand in their posts. @李佳琦Austin carried out a colour test of the new products on Taobao Live.
- On Douyin, @叶公子 created a short film, capturing the highest media value and the highest fan interaction volume of this campaign.
- The new product line has contributed nearly 10% to the total media value of Perfect Diary’s promotional articles in the same period.
- The campaign has tracked more than 190M impressions on Weibo via #完美日记小细跟#.