For the mid-autumn festival, KFC released a limited time available salted egg yolk liquid shortbread.
- Nine top-tier foodie KOLs collaborated in the campaign.
- The sponsored post from @豹纹儿er received the highest fans engagement rate.
- Nearly half of collaborating KOLs post engagements exceeded their average engagement rate from the past three months.
- The campaign’s Weibo hashtag #心动金秋# has tracked more than 40M impressions.