KFC’s salted egg yolk liquid shortbread

For the mid-autumn festival, KFC released a limited time available salted egg yolk liquid shortbread.

Campaign Analysis:

• Nine top-tier foodie KOLs collaborated in the campaign.
• The sponsored post from @豹纹儿er received the highest fans engagement rate.
• Nearly half of collaborating KOLs post engagements exceeded their average engagement rate from the past three months.
• The campaign’s Weibo hashtag #心动金秋# has tracked more than 40M impressions.