2020 has been a tough year from travel retail. However, NARS isn’t giving up. The brand launched a pop-up shop in Sanya’s International Duty-Free Store. NARS featured Chinese actress 王鸥 in a promotional social media video and the celebrity signed photos for winners of a lucky draw launched on her Weibo account. NARS also invited seven beauty bloggers, such as @邵玉菲Sophia and @包公子姐儿, to create tutorials using products sold at the pop-up shop in Sanya.