UGG Pop-up Stores

UGG released its all-new ready-to-wear and footwear series for autumn/winter 2021 and opened pop-up stores in Shanghai, Beijing and Shenyang, among other cities.

• The brand launched its media event on Xiaohongshu, inviting more than 200 KOLs to the pop-up stores.
• Many of the KOLs who participated are top-tier with 100K+ followers, such as @深夜徐老师 and @hello我是沱沱.
• The campaign’s Weibo hashtag #感纵茸做自己# has tracked more than 74M impressions.