Fashion stylist BoyNam @江南BoyNam has 1.6M fans on Weibo. One point of interest for BoyNam’s followers is the close relationships he maintains with many of China’s top celebrities. BoyNam often collaborates with brands like SKII, @PaulSmith保罗史密斯 and @GUCCI. Recently, he ran a campaign called BoyNam’s wardrobe, where he taught a university student how to be a KOL. The campaign’s hashtag, #江南的衣橱#, tracked 48M views and 45K discussions on Weibo.