Moony‘s New Baby Diaper “Gold-Plated Stamp”

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Moony‘s New Baby Diaper “Gold-Plated Stamp”

The Japanese diaper brand, Moony, introduced a new disposable baby diaper with a “pearl-essence top-sheet” and “gold-plated stamp” to the China market.

Campaign Analysis:

  • The vast majority of KOLs selected for the campaign are micro and long-tail on RED.
  • KOLs’ posts emphasize the benefits of the diaper’s pearl-based ingredients.
  • The campaign’s Weibo hashtag #黄圣依赴约女王# has tracked more than 120M impressions.
By |2020-10-16T10:46:53+08:00October 16th, 2020|0 Comments

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