Moony‘s New Baby Diaper “Gold-Plated Stamp”

The Japanese diaper brand, Moony, introduced a new disposable baby diaper with a “pearl-essence top-sheet” and “gold-plated stamp” to the China market.

Campaign Analysis:

• The vast majority of KOLs selected for the campaign are micro and long-tail on RED.
• KOLs’ posts emphasize the benefits of the diaper’s pearl-based ingredients.
• The campaign’s Weibo hashtag #黄圣依赴约女王# has tracked more than 120M impressions.