MAC Cosmetics launched Weibo topic #混皮订妆机# to promote its new Studio Fix Fluid Foundation SPF 15, which can be worn for up to 24 hours.
- The brand co-operated with beauty makeup, fitness, tourism and lifestyle KOLs.
- Most of the KOLs created and shared video content, including makeup tutorials, unboxings and real-life evaluations.
- The campaign has tracked more than 160M impressions on Weibo via #混皮订妆机#.
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