To celebrate New Year 2021, Little Ondine launched its new “No NG” 10-colour liquid eyeliner and the “X” eyeliner.
· The brand invited 7 high-profile Weibo beauty KOLs to create makeup videos with the new eyeliner, with links to the brand’s Tmall shop.
· @仇仇-qiuqiu attained the highest follower engagement rate among all KOL posts for this campaign via creative makeup tutorials and lucky draws.
· The campaign has tracked more than 77M impressions on Weibo via #2021敢撞敢玩色2021敢撞敢玩色#.
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