Christian Louboutin’s First E-commerce Store in China
Christian Louboutin @ChristianLouboutin官方微博 commenced a groundbreaking collaboration with e-commerce platform MyMM. To promote
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Weibo Fashion Festival Celebrates Fashion KOLs & Celebrities
Weibo Fashion @微博时尚 and OnlyLady @OnlyLady女人志 co-hosted this year's Weibo Fashion Festival in Beijing.
Men’s Paris Fashion Week
China had substantial influence at this year's Men’s Fashion Week Spring 2018 in Paris. A long list of KOLs, supermodels, and celebrities was in attendance. Supermodels @WANG晨铭 and @Li李雨峰 made their co-debut on on the runway with Y-3's @adidasY-3 2018 Spring collection. Celebrity @胡兵 collaborated with Berluti @Berluti to create social content. Dior Homme's @Dior迪奥 ambassador @黄轩 live streamed his interview with GQ magazine @智族GQ. The topic generated 540M views and 434K discussions on Weibo.
2017 Super Red 超级红人节
The Super Red festival is an annual gala for China's top Wanghongs. This year's event was sponsored by several live streaming platforms and co-hosted by Weibo and Harper’s BAZAAR. From the 100 KOL nominees, @张沫凡MOMO, @雪梨Cherie, and @papi酱 won the top 3 awards. In @雪梨Cherie acceptance speech, she shared a heartwarming story about starting her KOL brand with 3,000RMB. The hashtag #超级红人节# generated 5.49B views, 267M discussions on Weibo.