Fresh Kombucha Facial Treatment KOL Event in Shanghai

/Fresh Kombucha Facial Treatment KOL Event in Shanghai

Fresh Kombucha Facial Treatment KOL Event in Shanghai

Fresh @Fresh馥蕾诗 held an offline event in Shanghai for the release of their new product Black Tea Kombucha Facial Treatment Essence. At the product launch event was actor @陈坤 and fashion KOLs @AndyKoh@李晖616, and @周游_希望小学周主任. Coinciding with the product launch event, Fresh collaborated with BeautyCam @美颜相机 app to launch a “Black Tea Essence” AR selfie filter. And on Weibo, Fresh initiated a challenge that encouraged users to share their personal experiences about protecting their skin from pollution. Fresh utilized many Weibo KOLs to amplify the campaign. The campaign’s Weibo hashtag, #freshkombucha#, has tracked 170M impressions and 131K discussions.

By | 2018-01-25T12:42:16+00:00 January 25th, 2018|0 Comments

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