FENDI Invites KOLs to Boutique Opening in Shanghai

/FENDI Invites KOLs to Boutique Opening in Shanghai

FENDI Invites KOLs to Boutique Opening in Shanghai

FENDI @FENDI opened a new boutique shop in Shanghai’s IAPM shopping mall. FENDI did a fabulous job implementing an experiential marketing design into the shop which compelled visitors to self-produce content and share on social. FENDI also invited KOLs @韩东君ElvisHan and @宋祖儿lareina to attend the ribbon-cutting ceremony. Hashtage #fendiiapm# tracked 402M views and 19K discussion on Weibo. FENDI brand mentions on WeChat peaked at 284K, an 80% increase.

By | 2017-10-12T19:31:40+00:00 October 12th, 2017|0 Comments

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