American skincare brand WEI @WEI蔚蓝之美 partnered with Sephora @丝芙兰SEPHORA to launch in China. WEI’s first China marketing campaign included product seeding to popular fashion and beauty KOLs like @王恋Lynn, @凉水-淼淼, @Feya-saying, @Kiya_yaya and @the木兰show. Many of the KOLs created original product review posts on Weibo and WeChat. WEI’s brand mentions on WeChat reached almost 400K a 167% increase.
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