WEI Partners with Sephora & KOLs For Launch China

/WEI Partners with Sephora & KOLs For Launch China

WEI Partners with Sephora & KOLs For Launch China

American skincare brand WEI @WEI蔚蓝之美 partnered with Sephora @丝芙兰SEPHORA to launch in China. WEI’s first China marketing campaign included product seeding to popular fashion and beauty KOLs like @王恋Lynn@凉水-淼淼@Feya-saying@Kiya_yaya and @the木兰show. Many of the KOLs created original product review posts on Weibo and WeChat. WEI’s brand mentions on WeChat reached almost 400K a 167% increase.

By | 2017-12-18T11:11:28+00:00 December 29th, 2017|0 Comments

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