Chinese beverage brand Nayuki @货奈雪的茶Nayuki recently opened their first store in Shanghai. Nayuki held a soft open tasting event for fashion and foodie KOLs. @陈瑶_Ivy, @西西里亚Cecilia, @Cgirl谱哥-刘兰谱, @懒爷满满正能量, @噗嗤大叔, and @零叄饱饱- were among the KOLs invited to promote the new store. The KOLs posted pictures and wrote reviews on Weibo to raise awareness for the brand. Hashtag #奈雪の茶# tracked 6.91M impression on Weibo. Nayuki’s Baidu Search Index score reached its highest rating on opening day.