Diesel Short Film, Singer 李宇春 Collection, and KOLs

/Diesel Short Film, Singer 李宇春 Collection, and KOLs

Diesel Short Film, Singer 李宇春 Collection, and KOLs

Diesel @DIESEL星球 recently held an event in Beijing to promote the release its #Go with the Flaw# short film and crossover collection with famous Chinese singer @李宇春. The 2-minute short’s gorgeous portrayal of carefree hipsters has attracted a lot of attention with young audiences. Some notable KOLs and celebrities such as @时尚主播linda@黄靖翔@李宇春, and @Fil小白 attended the event. Hashtag #dieselx李宇春限量胶囊系列# (Translation: limited collection) tracked 64.8M views and 400K discussions on Weibo. Diesel was mentioned 189K times on WeChat that day, a 194% increase.

By | 2017-09-12T13:15:54+00:00 September 12th, 2017|0 Comments

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