Diesel Short Film, Singer 李宇春 Collection, and KOLs

Diesel @DIESEL星球 recently held an event in Beijing to promote the release its #Go with the Flaw# short film and crossover collection with famous Chinese singer @李宇春. The 2-minute short’s gorgeous portrayal of carefree hipsters has attracted a lot of attention with young audiences. Some notable KOLs and celebrities such as @时尚主播linda, @黄靖翔, @李宇春, and @Fil小白 attended the event. Hashtag #dieselx李宇春限量胶囊系列# (Translation: limited collection) tracked 64.8M views and 400K discussions on Weibo. Diesel was mentioned 189K times on WeChat that day, a 194% increase.