China Dairy Brand Collaborates with Weibo Food Bloggers

/China Dairy Brand Collaborates with Weibo Food Bloggers

China Dairy Brand Collaborates with Weibo Food Bloggers

One of China’s most popular dairy brands, @每益添, launched a creative marketing campaign that connected astrology to digestive health. The massively popular astrology blogger @同道大叔 created a comic series for the brand’s Weibo campaign. Food bloggers @营养师文利@中华小鸣仔@营养师姜露, and @丸子安利菌 also participated in the Weibo campaign sharing short videos and articles. The campaign’s Weibo hashtag #12星座消化榜# has tracked 3.1M impressions and 81K discussions.

By | 2018-05-14T11:58:39+00:00 May 14th, 2018|0 Comments

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