SK-II released a promotional video of its second web series “PITERA Masterclass”, starring celebrities @汤唯, James Corden and KOL @渡边直美. @机智的何先生, @易热YCC, @VK大魔王 and other KOLs posted articles to promote this program. Weibo hashtag #PITERA研修班# tracked over 200M views and the campaign media value accounted for an estimated 23% of all SK-II sponsored posts during the same time period.
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