Case Studies

/Case Studies/

Fashion Influencer Marketing Case Studies

By | 2019-06-20T17:20:40+00:00 May 24th, 2018|

1 Fashion Brand Douyin Challenge Followers​ REACH Weibo​ ENGAGEMENT Douyin​ engagement WeChat VIEWS Overview / PARKLU identified and engaged up-and-coming mid-tier fashion, travel and lifestyle KOLs for a high-end fashion and accessories brand​ / Each of the 13 mid-tier influencers created two short-form

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Fitness Influencer Marketing Case Studies

By | 2019-06-19T17:48:20+00:00 May 18th, 2018|

1 Electronics Accessory Brand New Product Promotion Weibo & WeChat​ REACH Weibo,Wechat ENGAGEMENT Traffic CLICK CNY CPC Overview / The American phone case brand wanted to generate awareness and drive sales for its latest iPhone cases.​ / Nine travel and fitness KOLs were

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Food Influencer Marketing Case Studies

By | 2019-06-19T18:22:07+00:00 May 17th, 2018|

1 Powdered Food Brand Mass product seeding Weibo, WeChat​ KOLs​ Weibo, WeChat​ Reach​ Weibo,Wechat,Red Post rate​ Overview / A nutritional meal replacement brand, launched in China in August 2018. The brand’s first goal was to develop awareness. / One of the brand’s first initiatives was to launch a

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Beauty Influencer Marketing Case Studies

By | 2019-06-20T17:41:28+00:00 May 17th, 2018|

1 French Luxury Brand Product seeding Wechat,Red,Weibo KOLs Reachs impressions interact ENGAGEMENT Wechat Views Overview / The brand launched in China via cross-border e-commerce and built awareness for its eye, lip and mascara products​ / Micro, mid-tier and top-tier beauty influencers were engaged

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Parenting Influencer Marketing Case Studies

By | 2019-06-24T10:27:30+00:00 May 17th, 2018|

1 World-class Online Store Children’s Day Promotion kols Weibo reach Weibo interact​ ENGAGEMENT​ RMB Sales revenue​ Overview / The brand is an online retailer selling nutritional supplements and wellness products, launched a Children's Day campaign to attract new customers and increase sales with existing customers. / Engaged 4

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Lifestyle & Travel Influencer Case Studies

By | 2019-06-24T15:43:22+00:00 May 17th, 2018|

1 Hotel Booking Website​ Holiday Promotion Weibo, Wechat​ KOL​ Weibo, Wechat REACH​ Traffic CLICKS bookings sales​ Overview / The webside engaged 24 influencers to share their travel plans for Chinese New Year. Influencers ranged from micro to top-tier KOLs on Weibo and

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