Beauty Influencer Marketing Case Studies

/Beauty Influencer Marketing Case Studies

Beauty Influencer Marketing Case Studies

Shiseido Hong Kong Popup Shop Influencer marketing campaign


Top Japanese Skincare Brand
Popup Shop Promotion


  • / A top Japanese skincare was looking to build awareness with Chinese travelers about its exclusive skincare sets sold in Hong Kong
  • / Mid-tier beauty and fashion influencers engaged to create content on WeChat, Weibo, and Xiaohongshu
  • / Sponsored posts ranged from 3,000 to 10,000 RMB per post, plus product gifting (retail value 1,500 HKD)

Campaign Insight

  • / KOLs product giveaways to fans generated higher than average engagement
  • / Shiseido used PARKLU’s geo-filters to identify and invite Guangdong KOLs that could influence China Mainland travelers
Peter Thomas Product Seeding Campaign


American High-end Skincare Brand
Product Seeding Campaign


  • / American high-end skincare brand sold at Sephora,, and Tmall
  • / Beauty influencers gifted signature gel masks (retail value 388 RMB)
  • / Majority of micro-influencers engaged with product seeding only, with a few sponsored posts paying less than 400 RMB

Campaign Insight

  • / The campaign invitation on PARKLU attracted more than 270 beauty KOLs within 48 hours
  • / Branding campaign with an emphasis on visually compelling images and tutorial content, which generated higher than average engagement
Red Earth Weibo influencer campaign


Australian Cosmetics Brand
Product Awareness Campaign


  • / 澳大利亚美妆品牌,在中国拥有超过40家门店,同时在网上销售
  • / 提供产品赠送(价值168人民币),做为回馈博主的原创内容
  • / 给与博主的现金报酬从100到2,500人民币不等
  • / 超过200位美妆类博主报名了此次活动,最终选取了18位


  • / 有效率且有选择性的:2星期内与18位博主完成了合作
  • / 与粉丝的良好沟通: 很重要的是品牌及时回复了粉丝的留言和疑问,使销售转化过程更加顺利

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