Beauty Influencer Marketing Case Studies

/Beauty Influencer Marketing Case Studies

Beauty Influencer Marketing Case Studies

Dolce&Gabbana Influencer marketing campaign case study

1

Leading Fashion & Beauty Brand
New Product Launch

Overview

  • / Leading fashion brand wanted to build awareness and drive sales for new fragrance
  • / 5 top-tier KOLs engaged on WeChat, Weibo, and Yizhibo. They were paid a range of 10,000 to 88,000 RMB per post
  • / Lucky draw for free VR experience tickets and fragrance samples with special gift packaging

Campaign Insight

  • / Integration with an offline event that provided a free VR experience and gifting increased online engagement
  • / The top-tier KOLs made the greatest contribution to impressions and clicks
Shiseido Hong Kong Popup Shop Influencer marketing campaign

2

Top Japanese Skincare Brand
Popup Shop Promotion

Overview

  • / A top Japanese skincare was looking to build awareness with Chinese travelers about its exclusive skincare sets sold in Hong Kong
  • / Mid-tier beauty and fashion influencers engaged to create content on WeChat, Weibo, and Xiaohongshu
  • / Sponsored posts ranged from 3,000 to 10,000 RMB per post, plus product gifting (retail value 1,500 HKD)

Campaign Insight

  • / KOLs product giveaways to fans generated higher than average engagement
  • / Shiseido used PARKLU’s geo-filters to identify and invite Guangdong KOLs that could influence China Mainland travelers
Peter Thomas Product Seeding Campaign

3

American High-end Skincare Brand
Product Seeding Campaign

Overview

  • / American high-end skincare brand sold at Sephora, JD.com, and Tmall
  • / Beauty influencers gifted signature gel masks (retail value 388 RMB)
  • / Majority of micro-influencers engaged with product seeding only, with a few sponsored posts paying less than 400 RMB

Campaign Insight

  • / The campaign invitation on PARKLU attracted more than 270 beauty KOLs within 48 hours
  • / Branding campaign with an emphasis on visually compelling images and tutorial content, which generated higher than average engagement
Red Earth Weibo influencer campaign

4

Australian Cosmetics Brand
Product Awareness Campaign

活动概况

  • / 澳大利亚美妆品牌,在中国拥有超过40家门店,同时在网上销售
  • / 提供产品赠送(价值168人民币),做为回馈博主的原创内容
  • / 给与博主的现金报酬从100到2,500人民币不等
  • / 超过200位美妆类博主报名了此次活动,最终选取了18位

活动亮点

  • / 有效率且有选择性的:2星期内与18位博主完成了合作
  • / 与粉丝的良好沟通: 很重要的是品牌及时回复了粉丝的留言和疑问,使销售转化过程更加顺利

Download Douyin Case Study

Download Now

Contact Us


You have 30 left *

You have 300 left *

Follow our WeChat Official Account

Email Us:

sales@parklu.com

2018-08-06T17:12:45+00:00
kefu yellow