Lifestyle & Travel Influencer Case Studies

/Lifestyle & Travel Influencer Case Studies

Lifestyle & Travel Influencer Case Studies

Grand Hyatt China Influencer marketing

1

Renowned International Hotel
Building Awareness for a New Offering

Overview

  • / A renowned international hotel was looking to build awareness and increase booking for their family summer camp
  • / One top mommy influencer was selected to stay three nights with her whole family. She created original content and a video about her family’s stay at the hotel and experiences at the summer camp
  • / Content included photos, travel tips, and experience reviews. The content was posted on her Weibo and WeChat accounts

Campaign Insight

  • / Chinese moms are actively looking for whole family activities. Inviting the influencer’s whole family to experience the summer camp provided a more organic feel and solved a real market need
  • / The three day stay also allowed the influencer to experience and review the room, restaurants, and facilities. This gave the influencer plenty things to share
Ritz-carlton travel influencer campaign

2

Luxury Hotel X Fashion Magazine
Social Media Account Awareness

Overview

  • / Luxury hotel and renowned publisher teamed up to promote awareness for newly launched VIP Official WeChat account
  • / One top travel influencer created original content about her stay at the hotel in exchange for a complimentary trip to Macau
  • / Content included personal photos, travel tips and recommendations

Campaign Insight

  • / Media partnerships can extend a brand’s positioning and exposure from KOL collaborations
Temple House Travel KOL Marketing

3

Boutique Luxury Hotel
Building Brand Awareness

Overview

  • / Boutique luxury hotel looking to build awareness and increase local traffic to its spa
  • / Geo-specific targeting of Chengdu/Sichuan-based influencers
  • / Two beauty and lifestyle KOLs engaged with sponsored posts to share their personal experiences at the hotel’s spa and restaurants

Campaign Insight

  • / KOL engagement needs a minimum level of scale in terms of both frequency and volume to result in significant measurable impact
Wonderfruit Travel Influencer campaign

4

Thailand Festival
Attracting Travellers

Overview

  • / Thailand’s leading arts and music festival looking to attract China’s millennial travelers
  • / Two lifestyle KOLs were asked to post on WeChat and Weibo about the festival
  • / KOLs giveaway tickets to increase engagement and interest in the festival

Campaign Insight

  • / For limited campaign budgets, activating KOLs’ fans with compelling giveaways is highly effective

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2018-08-01T15:02:07+00:00
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