Electronics Accessory Brand
New Product Promotion
- / The American phone case brand wanted to generate awareness and drive sales for its latest iPhone cases.
- / Nine travel and fitness KOLs were engaged in a cash-sponsored campaign to create 14 posts across Weibo and WeChat. All posts include trackable links to brand’s e-commerce stores.
- / The brand gained 312% increase of engagements during the campaign quarter compared with Q3/2018.
- / Micro Weibo influencers despite having a lower outreach 2.9x than Mid-tier Weibo influencers, they generate 3.4x more engagements on average.
- / KOLs held lucky draws to boost engagement and clicks, which ultimately generated over 22,000 clicks to Otterbox’s Tmall store.
Renowned Canada-based Yoga Brand
Offline Event Promotion
- / Renowned Canada-based yoga brand looking to pursue organic growth through community engagement and word-of-mouth
- / Invited 10 mid-tier health and fitness influencers to attend offline yoga community events in BJ and SH showrooms
- / All influencers were gifted products at the event
- / The brand engaged influencers who were already enthusiastic fans advocates to create authentic content online with the brand’s culture and spirit
- / Offline events are a great opportunity to build relationships with influencers and provide content inspiration
Global Electronics Brand
- / Bluetooth Earphone Manufacturer looking to build up brand awareness, find targeted customers, and establish key product identity among them
- / Bluetooth earphone with price of RMB 1,089
- / 6 Fitness and/or Fashion influencers received products for styling photos and created a series of music-themed personal storylines on Weibo and Nice
- / Strong campaign theme triggered engagement with influencers’ followers, which helped build strong branding
Taiwan Sneaker Brand
Building Brand Awareness
- / New Taiwan sneaker brand looking to build brand awareness, find targeted customers and establish market differentiation
- / Drove traffic to a Weidian store and official brand e-commerce site
- / Accessible women and men’s sneakers ranging from 500 – 1,000RMB
- / 2 Sports and Edgy Fashion influencers engaged, both got rewarded cash and gifted best-selling products
- / High conversion from click-throughs due to distinctive styling and call to action mechanisms
Domestic Electronics Brand
Building Brand Awareness
- / Sports headphones brand looking for sports and lifestyle bloggers that could combine sports, home, and travel
- / Invited 7 bloggers to post on Weibo, 4 bloggers to post in Nice
- / Invited KOLs to sports fashion event to demonstrate the product’s capabilities
- / Focused on Weibo and experiments with Nice
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