"Private traffic" is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the
With 2020 rapidly drawing to a close, brands and marketers should be looking ahead to 2021 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year. 1. Influencer marketing will be more popular—and more effective
The KOL darling Xiaohongshu is not the only review platform that's drawing influencers in droves and worthy of KOL marketers' attention. Meituan-Dianping is a “super app” widely known for its ecosystem of food delivery services, ride-hailing, cinema ticket reservations, and more, but it's also responsible for helping restaurants, shops, and travel
Video-sharing app Douyin (known as TikTok outside China) is trialling a new function that allows users to perform in-video search. Some observers have raised concerns about how in-video search function, combined with the facial recognition technology built into the system, could be detrimental to users’ privacy. Marketers, meanwhile, will be
According to research carried out last year by Kantar Group, China's Generation Z will account for 40 per-cent of all Chinese consumers by 2020. This cohort is likely to be the most free-spending, savvy generation of consumers that China has ever seen, and that makes them an enticing prospect for
Weibo recently announced that its native live streaming platform, Yizhibo, will be rolling out Taobao integration. While the development is big news in its own right, it also underscores the momentum driving e-commerce content marketing and what is going to define media, marketing, and retail trends for China in 2020.
Chinese social media is at a crossroads. WeChat and Weibo have long set the standard for integrating communication, social engagement, brand promotion and e-commerce. As video has grown in importance, Douyin and iQiyi have also flourished. While these broad-based platforms will remain the social spaces where China marketers can partner
Viral video sharing app Douyin (known internationally as TikTok) has been among China’s most talked about social platforms of the past year or two. Yet amid all the hype, some are voicing doubts about viral video apps' long-term prospects as China's social video landscape undergoes future shifts. Douyin's popularity is Undeniable
When marketers talk about Chinese video-sharing platforms, most of the oxygen is sucked up by those favouring short-form video, such as Douyin and Kuaishou. Bilibili is often overlooked in these conversations, yet it’s one of the fastest growing social platforms in China, and particularly among China's Generation Z. For brands
Short-form video has no doubt captured the marketing world for its appeal among China's youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it's not over yet for Chinese long-form video content creators. Last week, the e-commerce giant bought an 8 percent stake