Xiaohongshu (Little Red Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu
If there's one event of the year that makes marketing on Tmall and Taobao a no-brainer, it's Singles' Day. Brands that participated in the Singles' Day Global Shopping Festival under Alibaba Group last year were in for a treat—the annual discount holiday reached a whopping 213.5 billion RMB in total
We’ve already reached that time of year when we start making predictions and setting strategies for the Chinese social media apps marketers should use in 2021. Around this time last year, we published a list of five apps marketers should use in 2018 and it was fairly accurate with 3
If you’re a B2B KOL, you’ve probably jazzed out your LinkedIn profile, built-up a sizable email list, and recorded a podcast or two. In the West, these are your screws and hammers as a B2B influencer – the essentials in your toolbox. B2B KOLs in China have their own platforms to
Meipai, once a top short video platform in China, has all but died. But not to worry, Meitu has launched a new social platform and it already has more users than Meipai, Douyin, and Xiaohongshu combined. What happened? In the beginning Meipai is a video-sharing app created by Meitu, a technology
One reason I understand Chinese social media platforms as well as I do is that I’m not just an observer. I'm currently in the process of building my own Xiaohongshu KOL account. When a platform becomes interesting to me, I open an account, start sharing content and attempt to grow
It should be obvious to everyone that 2018 marks a major departure from the long-form live-streaming trend that started in 2016. This year has been the year of short videos. In this China short video guide, we will introduce the pros and cons of Douyin, Weishi, Nani, Aidong, and Lu
Social commerce refers to the integration of social media and e-commerce, which is a growing trend in China. Alibaba, with their popular e-commerce live-streaming platforms Taobao Live, Tmall Live, and recent investment in popular cross-border commerce platform Little Red Book (Xiaohongshu), is at the forefront of social commerce. And now
While KOL marketing is a powerful tool, the glut of content on social media means sponsored posts tend to be a flash in the pan. Efforts are especially fleeting when brands haven’t developed a KOL strategy that extends to search engine optimisation in China. SEO (Search Engine Optimisation), SSO (Social
Douyin launched in September 2016 and grew to over 100 million users within a year, becoming the #2 ranked app in Apple’s Chinese app store and #1 in the video and photo category. Its main users are young females from 1st and 2nd tier cities – a demographic that many brands are