China’s Gen-Z Influencers

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Boys and Beauty: Male Beauty Influencers in China

If you live in China or spend a lot of time there, you’ll have noticed the increasing prominence of male beauty products. You might have seen ad campaigns featuring male models wearing concealer or eyeliner, or young male commuters wearing full makeup on the metro. This barely scratches the surface

5 Gen-Z Influencers in China Every Marketer Should Know

According to research carried out last year by Kantar Group, China's Generation Z will account for 40 per-cent of all Chinese consumers by 2020. This cohort is likely to be the most free-spending, savvy generation of consumers that China has ever seen, and that makes them an enticing prospect for

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