ParkLU

Get insider access
to China's top influencers
Get Started

Look who’s used us to connect with China’s top influencers

Meet China’s voices of today

李葱葱
SHANGHAI
  • 260K
优里娜
SHANGHAI
  • 1.1M
  • 201.8k
  • 23.2k
WENJUNLAU
SHANGHAI
  • 198.9K
  • 12.6K
  • AUTHENTIC, CREDIBLE VOICES

  • The Power of Influencer Marketing in China

  • With the decline of print and rise of social media, influencer marketing has become a key method to reaching consumers. In China, where brand trust needs to be earned, potential customers rely on reviews by peers and respected bloggers to inform them on what's hot before making purchasing decisions.
  • See case studies
  • CLEAR THE NOISE

  • Influencers Relevant to Your Brand

  • Get recommended bloggers that are the most relevant to your brand and the market you want to reach, whether it’s fashion, beauty, mommy and baby, travel, or lifestyle. ParkLU compiles the quality information that is important to you to determine the individuals and voices that can best share the experience of your brand.
  • Start inviting KOLs today
  • CLEAR THE NOISE

  • Influencers Relevant to Your Brand

  • Get recommended bloggers that are the most relevant to your brand and the market you want to reach, whether it’s fashion, beauty, mommy and baby, travel, or lifestyle. ParkLU compiles the quality information that is important to you to determine the individuals and voices that can best share the experience of your brand.
  • Start inviting KOLs today
  • MAKE BETTER DECISIONS

  • Competitive Insights

  • Let ParkLU do the hard work, by allowing you to search for mentions of your brand and peer brands in just one click. Keep tabs on activity by your selected influencers and competitors and discover what content works. Stay up to date on relevant influencers and know what they are saying.
  • Create a free account
  • CAMPAIGNS IN DAYS, NOT WEEKS

  • Get Organized
    And Save Time

  • 
Savvy marketers in China engage 50 to 100 KOLs per month to build awareness and attract new customers. But doing influencer marketing the old fashioned way takes up to 60 hours for just 10 KOLs; with ParkLU, we’ve reduced that time by more than 50%, allowing brands to run campaigns continually and effortlessly.
  • Get Started
  • CAMPAIGNS IN DAYS, NOT WEEKS

  • Get Organized
    And Save Time

  • 
Savvy marketers in China engage 50 to 100 KOLs per month to build awareness and attract new customers. But doing influencer marketing the old fashioned way takes up to 60 hours for just 10 KOLs; with ParkLU, we’ve reduced that time by more than 50%, allowing brands to run campaigns continually and effortlessly.
  • Get Started
  • PERFORMANCE ALL IN ONE DASHBOARD

  • Measure Your ROI

  • Visualize campaign progress and results all in one place. See post level metrics to see what’s working. Use our handy media value calculator to compare your results to other marketing strategies.
  • Launch a Free Campaign!

Key Features

Qualified database
Access our database of 10,000 vetted KOLs in China.
In-app chat
Communicate and negotiate directly with KOLs.
Extensive filters
Filter for location, industry, gender, platform, price, and more.
All major social media platforms
KOLs on WeChat, Weibo, Meipai, Instagram,Youku, Meilimeizhuang
Easy payment processing
We release payment only when you're satisfied and issue official fapiao invoices. Paypal, Alipay and all major credit cards accepted.
Multi industries
Work with KOLs specializing in fashion, beauty, F&B, travel, mommy / baby, health & fitness, home & design, and more.
Automated reports
Summary of your KOL campaigns, showing reach, shares, comments, likes, and more. Communicate and negotiate directly with KOLs.
E-commerce tracking
Track click through traffic and sales conversion.
Shipment tracking
Know where and when your packages have been delivered.

10,000+ influencers reaching 250+ million people

Across WeChat, Weibo, Instagram, Youku and Meipai

Launch a free campaign today!

No credit card required

Client testimonials

“ParkLU built up this creative platform, aggregating China's quality KOLs, enabling us to find the perfect match and deliver product info to our consumers more efficiently. It is a great tool for brands to use!”
Pina Chen
Digital Marketing Manager
Christy_Law
“ParkLU provided us an easier way to tap into Chinese KOL market. The platform is the go-to choice if your brand is just starting out in China on a budget.”
Vanessa Li
Greater China Marketing Specialist
long-lena
“It's a big difference between Chinese and oversea KOL, however, ParkLU helped us to adapt to the transition smoothly. Saved us lot of time while finding KOL that match with our brand!”
Jing Zhang
Co-Founder
AnaCoppla
“ParkLU is a very useful platform for brands, it provide us a way to know Chinese KOLs in all aspects. The team is professional, they helped us to complete the campaign successfully no matter how busy they were. We are very satisfied with the result.”
Hallas Cheung
Marketing Director
凌听雨
“We consider ParkLU team a KOLs marketing platform partner who has proven to be extensive in China KOLs market, reliable in account service, and overall consist campaign objective. Keep up the GREAT work!”
Vivienne Zeng
Digital Content Manager
Anny_StyleOnTop

QUESTIONS

  • Do you have a trial package?

    ParkLU operates on a monthly subscription basis, but brands are more than welcome to post a campaign invitation on our KOL Marketplace for FREE, allowing thousands of influencers to view and apply for the collaboration. We charge 15% of the KOL cash spend, and 6% of the in-kind product value.

  • How much does it cost?

    The basic Standard plan starts at US$500 per month for one brand plus a platform fee of 15% of the KOL spend. For companies and agencies managing multiple brands, we offer a discounted platform fee of 12%, as well as a package price depending on the number of brands.

  • How does payment work for campaigns? What payment types do you accept?

    ParkLU provides the full payment solution for KOLs. The agency or brand pays ParkLU before the campaign start date, and ParkLU distributes payments to KOLs after the client is satisfied with the job. We also take care of the fapiao invoicing. We accept payments with Paypal, Alipay, VISA and Mastercard.

  • What information can I find on the influencers’ profile pages?

    Each influencer’s profile tells you: Their engagement score against similarly ranked influencers in their category; Total fans number; Average engagement for their most recent 200 posts; Most engaged content over the last three months; Recent brands mentioned and their respective frequencies