What are the Best Practices for Matching Brands with Influencers?

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This is often very subjective as few brands or agencies use technology to gain a complete picture. Brands and agencies often use a limited hand-curated database and/or public influencer data ranking lists; however, these databases are easily manipulated by influencers. 

At PARKLU, we utilise a sophisticated big data recommendation algorithm that takes into account the brand, competitor brands, influencers’ brand affinity, sponsorship performance history, engagement rates, content quality, past collaboration ratings, sales performance, audience demographic fit, abnormal fan growth and fake/sponsored engagement. These are the main factors every brand should be sure to consider when selecting an influencer, either with or without the assistance of technology.