WeChat Mini-Programs Revolutionising KOL Sales Campaigns

Over the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling their own products specifically created for their audience. This model proved extremely effective last 11.11 Singles … Continue reading WeChat Mini-Programs Revolutionising KOL Sales Campaigns