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Skincare Brands’ China Influencer Marketing Performance | Episode 8

Skincare products are of particular interest to China’s rapidly expanding middle class. We continue to see skin care products occupy a greater proportion of the overall cosmetics market. Many brands have figured out that beauty KOLs are key to increasing their brand value and awareness across social media, e-commerce, and

Luxury Brand’s China Influencer Marketing Performance | Episode 6

Hello everyone! Welcome back to our video series - where we use PARKLU's big data to analyze what’s trending on China’s social media in the areas of fashion, beauty, fitness, food, travel, & more. Over the past decade, social media has become tremendously influential to China’s luxury fashion industry. Currently,

Male Beauty and Fashion KOLs Female’s Favorite | Episode 5

Hello everyone! Welcome back to our video series - where we use PARKLU's big data to analyze what’s trending on China’s social media in the areas of fashion, beauty, fitness, food, travel, & more. For years now, foreign cosmetic and skincare brands have been collaborating with female KOLs to reach

How Maybelline Used KOL Marketing | China Influencer Trends | Episode 1

Every week we expose the hottest trends in China's flourishing influencer marketing ethos. This week we focused on Maybelline's results with three of China's hottest beauty KOLs (key opinion leaders). Enjoy! Transcript:Hi Hi peeps! Welcome to our new weekly video series: Hot influencer trends. In this weekly series, we select

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