Topics: Fundamentals

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Has the Chinese Government Attempted to Regulate KOL Marketing?

What are the Best Practices for Matching Brands with Influencers?

What Tactics Work Best to Drive Sales vs. Branding?

How Should Brands Use Celebrity vs. Influencers?

Why are Marketers and Brands Using Influencer Marketing?

What demographics does influencer marketing target best?

Can I invite influencers to offline events?

What should I do to prepare for KOL marketing?

How much should I budget?

What about affiliate links?