Understanding Influencers

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China influencers are called many names including KOL (Key Opinion Leader), Wanghong, Daren, Hongren, and Internet Celebrity. We define an influencer by the number of fans they have on any given platform.

Influencer Size Guide

There is a misperception all over the world that influencers have easy, glamorous lives filled with parties, gifts, and fans. But the life of an influencer is actually tough and lonely. To become a full-time, top-tier influencer requires dedication and persistence, creativity and business savvy, and a core desire to bring value to your audience, even if it means turning down lucrative brand deals. To learn more about influencers from influencers, please read – The Life of a KOL: Running a Mini Influencer Marketing Agency

Influencers create awesome content, but so do ad agencies. Therefore, it makes sense to ask what tactics do China wang hong use to connect with fans that set them apart when it comes to marketing results. In short, it’s the connection wang hong have with their fans. To learn more about influencers tactics, please read – Tactics China Wang Hong Use to Connect with Fans

The emergence of influencer-led creative studios is set to disrupt traditional ad agencies and production companies in China. Influencer-led creative studios are now directly competing with China ad agencies for brand’s content creation projects.  To learn more about influencer-led creative studios, please read – China Ad Agencies Lose Their Edge to Influencer-Led Creative Studios


Influencers are using their self-built marketing channels to establish multi-million dollar product brands. Influencer created fashion and beauty brands are even outselling very well established product brands. To learn more about influencer brands, please read – 3 KOL Bloggers Flipped China Marketing On Its Head and China Influencer Brands Crush 11.11 Singles Day Sales


A little-known secret is that many influencers only need 1,000 true fans to have a significant impact. Many influencers will use this large intimate community to share their content and encourage mass distribution. To learn more about influencers’ true fans, please read – China Social Media Influencers Only Need 1,000 True Fans


When it comes to generating sales, Chinese Influencers beat their Western Bloggers counterparts by a landslide. Influencers in China have social and technological advantages for converting fans that Influencers in the West can only dream of. To learn more about Chinese Influencers competitive advantage, please read – Why Do Chinese Bloggers Dwarf Western Bloggers For Sales?


In the West, viewers expect even minor influencers to produce high-quality videos. But with China video KOLs’, lower production value often equals better results.In China, there are many examples of China influencers who keep their videos low-production even after becoming very successful. To learn more about Influencers’ production quality, please read – China Video KOLs Favor Authenticity Over Production Quality


Life is about relationships, and never in history have people had as much power to form, foster and leverage meaningful relationships as now. For individuals and businesses, that means there are people out there who want to connect with you — to build a relationship that’s meaningful and positive. The only influencer strategy you need to grow your brand is to establish genuine relationships and offer unique value. The key is reciprocity. To learn more about influencers reciprocity, please read – The Only KOL Strategy Needed For Growth