What Tactics Work Best to Drive Sales vs. Branding?

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At PARKLU, we have found that it’s often not the specific tactics that truly influence the difference between sales and branding but the general awareness and holistic marketing aptitude for the given brand.  

KOLs are not a one-stop-shop that will solve all brands marketing needs, and KOL campaigns are not an excuse to slack off in other areas. KOLs are just one touchpoint (albeit a powerful one) along the consumer journey, and they need to be integrated into an overall China market entry strategy. To learn more, please read Your China Market Entry Strategy & KOL Marketing Challenges.