What are the Best Practices for Matching Brands with Influencers?

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Unfortunately, this is often very subjective as few brands or agencies use technology to gain a complete picture. Often brands and agencies use a limited hand-curated database and or public influencer data ranking lists, which are easily hacked by influencers. 

At PARKLU, we use a sophisticated big data recommendation algorithm engine that takes into account the brand, competitor brands, influencers’ brand affinity, sponsorship performance history, engagement rates, content quality, past collaboration ratings, sales performance, audience demographic fit, abnormal fan growth, and fake engagement. These are the main factors every brand should consider when selecting an influencer whether they are using technology or not.