PARKLU’s pre-set media value metric allows you to benchmark the value of influencer activity to standard social media networks’ ad costs. You can customize media value metrics to suit your organization’s unique valuations.
Soon, we will have a total new and proprietary Earned Media Value (EMV) formula. Our current formula might seem somewhat arbitrary and high, however, it is in line with industry standards, which are in large part dictated by supply and demand economics from ad exchanges. We are working with an e-commerce data company and billion dollar hedge fund to track increases in sales during influencer campaign periods from a basket of 100 brands. The revenue increase in sales from campaign periods will then be used to determine media value.