How does PARKLU define KOL?

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We define KOLs as content creators who have built their following on social media networks or content distribution platforms. There is no agreed upon definition. Actually, there is no agreed-upon term: blogger, content creator, influencer, KOL, wanghong, thought leader, YouTuber, Instagrammer, vlogger, live streamer…we use them all interchangeably because it’s really just semantics.