PARKLU provides several performance gauging tools, which include the following:

1. Brand awareness tracking across social media, e-commerce, and Baidu. This will give the brand a more holistic view of the campaigns organic impact.

2. SSO (Social Search Optimisation), SEO (Search Engine Optimisation) and ESO (E-commerce Search Optimisation) for WeChat, Weibo, Baidu, Sogou, etc. This KOL content search optimisation strategy can turn the social media awareness adrenalin shot into a long-term inbound engagement play.

3. Proprietary sentiment analysis across social media. This will give your brand a deeper and more holistic understanding of the market awareness and consumer feelings towards the brand.