Generally, influencers are best at targeting younger demographics (Millennials and up). The main reason for this is their degree of engagement with social networks and non-traditional media. To learn more, please read How 6 Successful Brands are Marketing to Chinese Millennials.
That being said, in a broader sense, influencers can be used to target a very wide range of individuals. To learn more, please read KOL Marketing for Chinese Parents, Adults, and Seniors.
The range of human interests are limitless. We can always find people in social environments congregating around niche interests, and every interest vertical will have a few experts or entertainers (influencers). Influencer lead by creating written, visual, or audio content for the community’s pleasure.