On October 18th last year, YA-MAN and @丁香医生 held a three-day offline event #皮肤颜究院# in Shanghai Westgate Mall to premier their co-branded gift box 「答案 の 盒」.Celebrity@周冬雨 hosted and shared personal skincare insights. YA-MAN collaborated with its brand ambassador @周冬雨 to produce the popular beauty video “Bloom”. @俊平大魔王, @ Saya一, @小奶球, and other KOLs posted before and after content featuring the product. The campaign’s Weibo hashtag #红光Bloom# tracked over 68M views.
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