German luxury leather brand MCM @MCM_Munich recently took fashion blogger @Style-Notes时装笔记 on a trip to Berlin and Munich. @Style-Notes时装笔记 journaled of her experience on WeChat as she visited the locations that inspired different MCM bags. She published exclusively on WeChat, weaving MCM’s integrated WeChat e-commerce store into the content so readers could jump directly from content to purchasing. Durry the promotional period, MCM was mentioned 883K times on WeChat, a 33% increase.
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