Everlane lunch box

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Everlane lunch box

Environmentally-conscious apparel, skin care and photography brand Everlane collaborated with @饿了么’s ReLab Sustainable Laboratory and @SeesawCoffee to create a limited edition sustainable lunch box.

Campaign Analysis:

  • Everlane invited more than ten Weibo and Xiaohongshu KOLs to post on both platforms simultaneously.
  • Everlane sought a broad range of KOLs, including those in beauty, skincare, fashion wear, travel, and photography, among other fields.
  • Everlane requested KOLs to select their favorite items and post their outfit of the day with their favorite product to exhibit the brand’s “slow fashion” concept in their posts.
  • The campaign’s Weibo hashtag #为时尚创益+1# tracked more than 80.6M impressions.
By |2020-11-05T17:36:45+08:00November 2nd, 2020|0 Comments

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