Daigou: Real Influencers of China Cross-border E-commerce

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents. … Continue reading Daigou: Real Influencers of China Cross-border E-commerce